According to the causes of the decline of nike air max 95 company orders, the explanation says, the main hope of inventory at the end of the year to return to normal level. Nike says frankly, sporting goods industry competition is intense, discount sales increased; Nike retail terminal to inventory pressure is still serious. Fiscal year 2011 Nike report showed that, by the end of 2011 stock is 1133000000 yuan, compared to the same period in 2010 805000000 yuan total inventory data, an increase of four into.
On February 6th, nike air max announced to focus on core business personnel and organizational structure adjustment plan, known to enhance the operating efficiency and improves the rate of net profit, Nike company will on some non-core business sector, optimizing organizational structure, to reduce personnel cost, to save resources into the Nike group's core business.
Although cheap nike air max 90 was denied the large-scale layoffs, but Nike company "Brokeback hemostatic" intentions clear. Deutsche Bank research report estimates, staff and other costs accounted for about Nike sales ratio of 10%,http://www.nikeairmaxuk2012k.com/ cut staff and other measures in favor of Nike company net profit rate. According to Nike plan, manpower costs accounted for the proportion of the Group sales, plans in 2012 year-on-year decrease of about 0.5 percentage points.
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